ABOUT
PR77 is a multi-service brand that needed a redesigned website to improve navigation, visual consistency, and mobile accessibility. The previous design lacked structure, had inconsistent branding, and left large unused spaces. I rebuilt the site from the ground up — from layout and style guide to final UI — with a focus on clarity, responsiveness, and cohesive brand identity.
What I Do
For this project, I led the complete redesign of PR77’s website, applying a full UX/UI process — from research and audience analysis to prototyping, visual design, and launch support.
My focus was on creating a user-centered, responsive interface that enhances navigation, ensures visual consistency, and aligns the digital experience with the brand’s identity.
Design Process
Identification of critical points and UX challenges
Optimized for security — built for trust
Thanks to a fully responsive corporate platform, PR77 can now showcase its services and brand identity seamlessly on any device.
As a result, client engagement improved, inquiries increased, and the company’s professional image was strengthened.
Wireframing
"Low and high-fidelity wireframes to define structure, navigation, and user flows before visual design—ensuring clarity, usability, and stakeholder alignment."
Projected Results & Business Impact
+25%
Onboarding Completion
Through user research and usability testing, I optimized the onboarding process, enabling more users to complete their registration without friction.
-80%
Cross-platform Consistencyn
By building scalable design systems and reusable UI patterns, I ensured a unified experience across desktop, mobile, and web apps—enhancing brand perception and development sped.
+75%
Cross-platform Consistency
By building scalable design systems and reusable UI patterns, I ensured a unified experience across desktop, mobile, and web apps—enhancing brand perception and development-sped.
-18%
Drop-off Rate
Through user research and usability testing, I optimized the onboarding process, enabling more users to complete their registration without friction.